1 Introduction

Welcome to Alliance Equipment Capital ("we," "our," or "us"). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website www.allianceequipmentcapital.com (the "Site") and use our equipment financing services. By using our Site, you agree to the collection and use of information in accordance with this policy.

2 Information We Collect

We may collect the following types of information when you interact with our Site or services:

a. Personal Information

This includes information that identifies you personally, such as your name, email address, phone number, job title, and business information. We collect this information when you contact us, submit a financing inquiry, sign up for our newsletter, or request a consultation.

b. Financial and Business Information

When you apply for equipment financing, we may collect business financial information including revenue, credit information, tax identification numbers, and details about the equipment you wish to finance. This information is necessary to process your financing application.

c. Usage Data

We automatically collect information about how you interact with our Site. This may include your IP address, browser type, operating system, pages visited, referring URLs, and the time and date of your visit. This data helps us understand how our Site is used and how we can improve it.

d. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver relevant content. Cookies are small data files stored on your device. You can control the use of cookies through your browser settings, though disabling cookies may affect certain features of our Site.

3 How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Services: We use your personal and financial information to process financing applications, respond to your inquiries, and manage our business relationship with you.
• To Improve Our Site: Usage data helps us analyze and improve our Site's performance, content, and user experience.
• To Communicate With You: We may send you newsletters, updates, promotional materials, or other information related to our services. You can opt out of receiving these communications at any time.
• To Match You With Lenders: As an equipment financing company, we may share your application information with lenders and financial institutions in our network for the purpose of obtaining financing offers on your behalf.
• For Legal and Compliance Purposes: We may use your information to comply with applicable laws and regulations, resolve disputes, and enforce our agreements.
• To Prevent Fraud: We may use your information to detect, investigate, and prevent fraudulent transactions or other illegal activities.

4 Sharing Your Information

We do not sell, trade, or otherwise transfer your personal information to outside parties, except in the following circumstances:

a. Lending Partners and Financial Institutions

With your consent, we share your financing application information with lenders, banks, and other financial institutions in our network for the sole purpose of obtaining equipment financing on your behalf. These partners are bound by confidentiality obligations and may not use your information for any other purpose.

b. Service Providers

We may share your information with trusted third-party service providers who perform functions on our behalf, such as website hosting, email communications, data analytics, and customer relationship management. These providers are contractually required to protect your information and use it only for the specific services they provide to us.

c. Legal Requirements

We may disclose your information if required to do so by law, regulation, court order, or legal process, or in response to lawful requests from public authorities including law enforcement agencies.

d. Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will provide notice of any such change and how it may affect your information before any transfer takes place.

e. With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

5 Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include secure data transmission protocols, access controls, and employee training on data privacy practices.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you as required by applicable law.

6 Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct any inaccurate or incomplete personal information we hold about you.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: You can opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in those communications or by contacting us directly.
• Opt-Out of SMS/Text Messages: Reply STOP to any text message from us to opt out of mobile communications immediately.
• Cookie Control: You can manage or disable cookies through your browser settings. Please note that doing so may affect the functionality of our Site.

To exercise any of these rights, please contact us using the information provided in Section 10 below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

7 Third-Party Links

Our Site may contain links to third-party websites, products, or services. These third-party sites have their own privacy policies, and we have no responsibility or liability for their content or privacy practices. We encourage you to review the privacy policy of any third-party site you visit.

8 Children's Privacy

Our Site and services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information as soon as possible. If you believe we may have collected information from a child under 13, please contact us immediately.

9 Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make changes, we will post the updated policy on this page and revise the "Last Updated" date at the top of this page.

Your continued use of our Site after any changes to this Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

10 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will make every effort to resolve any concerns you may have about our privacy practices in a timely and transparent manner.